Sunday, November 1, 2009

Topic 9 Exercise 9.1

Is Social Networking A Business Model?
Join the site called linkedin.com and set up your "business" profile. While many businesses use social networking sites of buy islands in virtual worlds, some argue that there use is not a model for doing business.
What are the arguments for and against social networking being classified as a business model?
As suggested I joined the LinkedIn website and was intrigued to find what it was all about. Although I find it hard to see the relevance a website like this would have with me in my current situation, I can see the benefits for others. In particular, being able to set up a slide show to be shown in another location would be ideal.

As pointed out by Wikipedia “social networks connect people at a low cost, this can be beneficial for entrepreneurs and small businesses looking to expand their contact bases” Companies also have the option of using social networks to advertise their businesses in the forms of banners and text ads.

A distinct disadvantage of using a site such as LinkedIn. Is that users can become so absorbed that they do not click on the banners and text ads for businesses. The other distinct disadvantage would be that it does not seem that advertisers can tell if their target group has been reached.

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